Call Me Chunky
Motion Branding, Interactive Motion
Year
'24
Client
Naturals Ice Creams
Service
Visual Identity
Role
Lead Motion Designer
Type
Commercial (Landor)
Year
'24
Client
Naturals Ice Creams
Service
Visual Identity
Role
Lead Motion Designer
Type
Commercial (Landor)
Year
'24
Client
Naturals Ice Creams
Service
Visual Identity
Role
Lead Motion Designer
Type
Commercial (Landor)
Built around the idea 'Magically Chunky', we transformed the product truth - bold chunks, wild textures and magical indulgence - into a motion led brand that was cheeky, charming and unmissable.
Built around the idea 'Magically Chunky', we transformed the product truth - bold chunks, wild textures and magical indulgence - into a motion led brand that was cheeky, charming and unmissable.
Built around the idea 'Magically Chunky', we transformed the product truth - bold chunks, wild textures and magical indulgence - into a motion led brand that was cheeky, charming and unmissable.
© Call Me Chunky
© Call Me Chunky
© Call Me Chunky
Key Contribution
Developed and led Landor India's first in-house motion guideline project for Call Me Chunky. Create over a 100 different assets for the brand which involved character motion, text, transitions, logo and packaging. Created Rive interactions for the websites.
Concept
The brands motion thrives on the unexpected, embodying the concept of 'appearing out of thin air', hence we came up with two principles the motion identity revolves around - 'spontaneous' and 'exhilarating'. By adhering the established guidelines, this dynamic motion can be consistently replicated.
Recognition
Kyoorius Design Awards (2025 - First List)
Key Contribution
Developed and led Landor India's first in-house motion guideline project for Call Me Chunky. Create over a 100 different assets for the brand which involved character motion, text, transitions, logo and packaging. Created Rive interactions for the websites.
Concept
The brands motion thrives on the unexpected, embodying the concept of 'appearing out of thin air', hence we came up with two principles the motion identity revolves around - 'spontaneous' and 'exhilarating'. By adhering the established guidelines, this dynamic motion can be consistently replicated.
Recognition
Kyoorius Design Awards (2025 - First List)
Key Contribution
Developed and led Landor India's first in-house motion guideline project for Call Me Chunky. Create over a 100 different assets for the brand which involved character motion, text, transitions, logo and packaging. Created Rive interactions for the websites.
Concept
The brands motion thrives on the unexpected, embodying the concept of 'appearing out of thin air', hence we came up with two principles the motion identity revolves around - 'spontaneous' and 'exhilarating'. By adhering the established guidelines, this dynamic motion can be consistently replicated.
Recognition
Kyoorius Design Awards (2025 - First List)
Social Classroom
Coca Cola
Social Classroom
Coca Cola
Social Classroom
Coca Cola