Project Swan

Motion Branding

Year

'23

Client

NDA

Service

Branding, Motion & Interaction

Role

Assoc. Motion Designer

Type

Commercial (Landor)

Year

'23

Client

NDA

Service

Branding, Motion & Interaction

Role

Assoc. Motion Designer

Type

Commercial (Landor)

Project Swan builds around the idea of 'An Open Canvas'. Giving students space to build their skills and capabilities, intellectually stimulating them, enabling them to have access to a wide array of possibilities.

Project Swan builds around the idea of 'An Open Canvas'. Giving students space to build their skills and capabilities, intellectually stimulating them, enabling them to have access to a wide array of possibilities.

© Project Swan

Key Contributions

Developed a dynamic motion system based upon origami folds, which was later implemented in the logo animation. Designed a range of motion assets that together formed a cohesive and expressive motion identity. Lastly, did some web based motion, where the Swan opens and close based on the position of the cursor & constantly faces where the cursor is.

Concept

The concept draws inspiration from a single sheet of origami paper starting as a blank canvas and gradually shaped through folds into a form that is uniquely one’s own.

Note

The contents of this material are confidential and governed by a non-disclosure agreement.

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