Tata.Ev

Motion Branding

Year

'23

Client

Tata Motors

Service

Branding & Retail

Role

Assoc. Motion Designer

Type

Commercial (Landor)

Year

'23

Client

Tata Motors

Service

Branding & Retail

Role

Assoc. Motion Designer

Type

Commercial (Landor)

Tata Motors, a renowned automobile manufacturer, is driving towards a sustainable future with its new EV brand, TATA.ev. To turbocharge this vision, they needed a scalable motion led identity that would captivate the evolving consumer mindset AND completely overhaul the conventional car buying experience. How? By activating sustainability, technology, and community through motion across every brand interaction.

Tata Motors, a renowned automobile manufacturer, is driving towards a sustainable future with its new EV brand, TATA.ev. To turbocharge this vision, they needed a scalable motion led identity that would captivate the evolving consumer mindset AND completely overhaul the conventional car buying experience. How? By activating sustainability, technology, and community through motion across every brand interaction.

Live Project

© Tata.Ev

Key Contributions

As part of Landor’s motion team, I helped define motion guidelines used across brand touchpoints and led the creation of award winning case study films, including the sonic identity film that won various Design Awards.

Concept

Anchored in the concept of “Move with Meaning,” we developed the foundational motion system, shaping how elements transition through opacity, scale, rotation, and position, to deliver a consistent and meaningful brand expression in motion.

Recognition

Kyoorius Design Awards (2023 - Silver)
Transform Awards (2023 - Gold)

Next project

Soft Transformation