Tata.Ev
Motion Branding
Year
'23
Client
Tata Motors
Service
Branding & Retail
Role
Assoc. Motion Designer
Type
Commercial (Landor)
Tata Motors, a renowned automobile manufacturer, is driving towards a sustainable future with its new EV brand, TATA.ev. To turbocharge this vision, they needed a scalable motion led identity that would captivate the evolving consumer mindset AND completely overhaul the conventional car buying experience. How? By activating sustainability, technology, and community through motion across every brand interaction.
© Tata.Ev
Key Contributions
As part of Landor’s motion team, I helped define motion guidelines used across brand touchpoints and led the creation of award winning case study films, including the sonic identity film that won various Design Awards.
Concept
Anchored in the concept of “Move with Meaning,” we developed the foundational motion system, shaping how elements transition through opacity, scale, rotation, and position, to deliver a consistent and meaningful brand expression in motion.
Recognition
Kyoorius Design Awards (2023 - Silver/ Baby Blue)
Transform Awards (2023 - Gold)
Coca Cola